Clarity

Writers convey their ideas mainly through word choice and word order—“the best words in the best order,” to borrow Coleridge’s dictum about poetry.

One thing the explosion of the Internet has created is a demand for content that cannot be met by the available professionals. This demand has had to be filled by untrained writers, which has led to a lot of mediocre writing. Mediocre content serves its purpose in some cases, such as on social networks, but it detracts from the user experience in most other cases, particularly with news, blogs, and commercial websites.

Blogs and websites that provide advice on writing for the web often contain useful tips. Many of them point out that, because people read web content differently than printed text, the devices we use to present web content should cater to this new reading style.