Typos

Across the pond, supermarket chain Tesco made news yesterday for having changed the wording in the sign above its express checkout lines from “10 items or less” to “up to 10 items.”

Since Stanford University’s Persuasive Technology Lab conducted its research on web credibility over six years ago, countless writers have referred to its pioneering, and still mostly relevant, insight into how users judge organizations based on their websites.

Content editing covers a whole range of issues: structure, argument, style, phrasing, grammar. Sometimes, though, the smallest things trip us up — especially when we’re facing a tight deadline. Typograhical errors, or typos, can be the most damaging because they are so easy to make but can distract the reader so much from the point of the text.